How biases changed and were catered to.

There is a huge difference in logical appeal between the Scot Ad and the Timken Guide. “Breeding” communism is mold. It is a development without agent. This at least credits communism as an ideology people come to on their own. By the 1960s, we view communism as a viral disease. Containment theory brings this about. The geographical nature of the spread had convinced americans to view communism in this way. Finding a communist is like finding a leper, an HIV carrier, (a homosexual in a 1950s spa . The change in logical appeal then, was due to a change in the audiences biases and ways of thinking. Appealing to these biases is the element of these to arguments that are appeals to pathos.